/* =========================================================
   Propuesta MOO CHUU · estilos comunes de las páginas internas
   (estrategia, ugc, reportes, contact-center)
   ========================================================= */

:root {
  --ink: #141416;
  --ink-soft: #57535e;
  --cream: #fff7ef;
  --blush: #ffe4ee;
  --pink: #ff3d8b;
  --pink-deep: #d6176c;
  --yellow: #ffd23f;
  --yellow-tint: #fff4c7;
  --lime: #a3e05a;
  --lime-tint: #edf9de;
  --navy: #1e2f6e;
  --line: rgba(20, 20, 22, .12);
  --white: #fff;

  --display: "Anton", Impact, sans-serif;
  --script: "Caveat", cursive;
  --sans: "DM Sans", system-ui, sans-serif;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
body {
  margin: 0;
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  color: var(--ink-soft);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
h1, h2, h3 { font-family: var(--display); font-weight: 400; color: var(--ink); line-height: 1.05; margin: 0 0 .45em; text-transform: uppercase; letter-spacing: .01em; }
h3 { font-size: 1.35rem; }
h1 em, h2 em, h3 em { font-family: var(--script); font-style: normal; font-weight: 700; text-transform: none; letter-spacing: 0; color: var(--pink); font-size: 1.1em; }
strong { font-weight: 700; color: var(--ink); }
p { margin: 0 0 1em; }

.wrap { width: min(1120px, 100% - 64px); margin: 0 auto; }

.eyebrow {
  margin: 0 0 12px;
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .24em;
  text-transform: uppercase;
  color: var(--pink-deep);
}

/* Encabezado de cada página */
.top { padding: 72px 0 60px; background: var(--ink); color: rgba(255, 255, 255, .82); position: relative; overflow: hidden; }
.top::before, .top::after { content: ""; position: absolute; border-radius: 50%; }
.top::before { right: -70px; top: -90px; width: 300px; height: 300px; background: var(--pink); opacity: .9; }
.top::after { right: 150px; top: 120px; width: 90px; height: 90px; background: var(--yellow); }
.top .wrap { position: relative; z-index: 1; }
.top .eyebrow { color: var(--yellow); }
.top h1 { color: var(--white); font-size: clamp(2.4rem, 5vw, 4.2rem); max-width: 14em; }
.top h1 em { color: var(--yellow); }
.top p { max-width: 42em; font-size: 1.1rem; margin: 0; }

.sec { padding: 80px 0; }
.sec--blush { background: var(--blush); }
.sec--white { background: var(--white); }
.sec--ink { background: var(--ink); color: rgba(255, 255, 255, .8); }
.sec--ink h2, .sec--ink h3 { color: var(--white); }
.sec--ink .eyebrow { color: var(--yellow); }
.sec__head { max-width: 720px; margin-bottom: 42px; }
.sec__head h2 { font-size: clamp(2rem, 3.6vw, 3rem); }
.sec__head p { font-size: 1.05rem; }

.grid { display: grid; gap: 18px; }
.grid--2 { grid-template-columns: repeat(2, 1fr); }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }

.box { padding: 28px 26px; background: var(--white); border: 1px solid var(--line); border-radius: 22px; }
.box p:last-child { margin-bottom: 0; }
.box--pink { background: var(--blush); border-color: transparent; }
.box--yellow { background: var(--yellow-tint); border-color: transparent; }
.box--lime { background: var(--lime-tint); border-color: transparent; }
.box--ink { background: var(--ink); color: rgba(255, 255, 255, .8); border-color: transparent; }
.box--ink h3 { color: var(--white); }

.icon {
  display: grid; place-items: center;
  width: 48px; height: 48px; margin-bottom: 16px;
  border-radius: 50%;
  background: var(--yellow);
  font-size: 1.3rem;
}
.box:nth-child(3n+2) .icon { background: var(--blush); }
.box:nth-child(3n) .icon { background: var(--lime-tint); }

.list { margin: 0; padding: 0; list-style: none; display: grid; gap: 8px; }
.list li { position: relative; padding-left: 24px; }
.list li::before { content: "✓"; position: absolute; left: 0; color: var(--pink); font-weight: 700; }
.list--x li::before { content: "—"; color: var(--ink-soft); }

.tag {
  display: inline-block;
  padding: 4px 12px;
  border-radius: 30px;
  background: var(--yellow);
  color: var(--ink);
  font-size: .68rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.tag--pink { background: var(--pink); color: var(--white); }
.tag--lime { background: var(--lime); }

.kpi { padding: 24px 22px; border-radius: 20px; background: var(--white); border: 1px solid var(--line); }
.kpi b { display: block; font-family: var(--display); font-weight: 400; font-size: 2.5rem; line-height: 1; color: var(--ink); }
.kpi span { display: block; margin-top: 8px; font-size: .9rem; }
.sec--ink .kpi { background: rgba(255, 255, 255, .05); border-color: rgba(255, 255, 255, .1); }
.sec--ink .kpi b { color: var(--yellow); }

.note { font-size: .82rem; color: var(--ink-soft); opacity: .85; margin-top: 18px; }

.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 14px 26px;
  border: 0; border-radius: 40px;
  background: var(--ink); color: var(--white);
  font-size: .78rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  text-decoration: none; cursor: pointer;
  transition: background .3s var(--ease), transform .3s var(--ease);
}
.btn:hover { background: var(--pink); transform: translateY(-2px); }
.btn--pink { background: var(--pink); }
.btn--pink:hover { background: var(--ink); }
.btn--line { background: transparent; color: var(--ink); border: 1.5px solid var(--ink); }
.btn--line:hover { background: var(--ink); color: var(--white); }

/* Celular simulado */
.phone {
  position: relative;
  width: 300px; max-width: 100%;
  aspect-ratio: 9 / 19;
  border-radius: 42px;
  border: 10px solid var(--ink);
  background: #000;
  overflow: hidden;
  box-shadow: 0 40px 80px -40px rgba(214, 23, 108, .5);
}
.phone::before { content: ""; position: absolute; top: 8px; left: 50%; transform: translateX(-50%); width: 80px; height: 22px; border-radius: 20px; background: var(--ink); z-index: 5; }

.foot { padding: 34px 0; text-align: center; font-size: .8rem; background: var(--blush); }

@media (max-width: 900px) {
  .grid--3, .grid--4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .wrap { width: calc(100% - 32px); }
  .grid--2, .grid--3, .grid--4 { grid-template-columns: 1fr; }
  .top { padding: 56px 0 44px; }
  .top::before { width: 180px; height: 180px; right: -60px; top: -60px; }
  .top::after { display: none; }
  .sec { padding: 56px 0; }
}